July 5, 2021

Entrepreneurs Over 40 Episode 8 with Bill Nowicki

Entrepreneurs Over 40  Episode 8 with Bill Nowicki

Episode Eight features Bill Nowicki, the founder of LocalPodcastNetworks.co discussing the merits of local podcasting and how you can benefit from it as well!
My Key Takeaways:
Some of my key takeaways from my conversation with Bill are:
Local Podcasts c...

Episode Eight features Bill Nowicki, the founder of LocalPodcastNetworks.co discussing the merits of local podcasting and how you can benefit from it as well!

My Key Takeaways:

Some of my key takeaways from my conversation with Bill are:

  • Local Podcasts can benefit an underserved community.  
  • You can establish a really deep connection with someone by interviewing them.
  • Marietta Stories, Bill's local podcast dedicated to the Marietta, GA area has opened up all kinds of opportunities that Bill never anticipated as well as helped him acclimate to the town and become a 'regular'.
  • Marietta Stories has served as a lead magnet for Bill's videography business, Nowicki Media.
  • Bill advised making a podcast like his into 'seasons' to avoid burnout.
  • Bill's process is a bit unusual in that he typically does his interviews in person with one microphone between them as opposed to over the internet.
  • Bill believes that we are wired for stories.  He said that when you hear someone's story it helps explain the way they act and interact in the world.
  • Bill views his interviews as a special gift to the interviewee and does his best to capture them respectfully.

You can reach out to Bill at bill@mariettastories.com

Join us next week as we talk to Jeffrey Nash and discuss how he invented The Juppy and brought it to life and the marketplace!


Be sure to hit Subscribe in your podcast app so that you don't miss it or any other episodes.


 [00:00:00] Greg: [00:00:00] At one point, our guests today, and I lived in the same state, some 30 miles apart though. We didn't know each other. He got to start working at Friendly's restaurant as an ice cream scooper by his own admission. They didn't trust him to run the grill, realizing he was going nowhere. He joined the Navy and ended up working as an electrician's mate aboard the USS Minneapolis, a nuclear submarine.

Afterwards, he enrolled at Virginia. And graduated Coombe Loudy with a BS in electrical engineering is gone on to have a long and successful career in the nuclear power industry where he still works today. As if that weren't enough, he started his own videography company, no Wiki media, where he helps locals in Atlanta discover their own unique story and get it out to the world.

He has also started to podcasts, which continued to this day, the first submarine C-store. Launched in 2014 and focuses on the stories of the men who served aboard submarines during the cold [00:01:00] war with the Soviet union. The second Marietta, the stories debuted in 2016 and focuses on local businesses in Marietta, Georgia.

It's tagline is building a stronger community. One interview at a time. He glows with pride without further ado. Let me introduce the one and only bill. No Wiki.

Bill: [00:01:21] Hey, how are you, Greg?

Greg: [00:01:24] I'm doing well. It's good to be talking with you

Bill: [00:01:26] Yeah, it's good to talk to you

Greg: [00:01:29] now, bill, can you take a few moments and fill in the gaps from that intro and bring us up to speed with what's going on in your world today.

Bill: [00:01:36] Oh, gosh. Well, in 2018, I got a divorce after the most successful starter marriage ever 32 years. And I started kind of stuff. Again, I'm in a fixer up at fixer upper house in Marietta that I love. I've finally gotten to a point where it's painted, so it's not too bad looking anymore. And I did [00:02:00] stand up comedy for a little while, played around with improv you know, just.

Kind of reinvent myself slightly, but I still have my regular job and the rest of it was, was pretty accurate, but yeah, I'm also I have a website I'm starting a local podcast network local podcasts network CEO and yeah, to help people learn from my mistakes since trying to start a local podcast.

Greg: [00:02:31] Well, it certainly sounds like you've done a lot, right. With Marietta store.

Bill: [00:02:35] Yeah.

Greg: [00:02:36] Well, just going back. I know that you grew up listening to your dad talking about his days in the Navy. Do you come from an  entrepreneurial background? Was anyone in your family? An entrepreneur? I have their own business.

Bill: [00:02:50] no. And that's a funny story. A funny kind of thing is my dad was a printer, always worked you know, hourly wage, his whole life. [00:03:00] My mom was a stay-at-home mom that she became an LPN. No one in my family is an entrepreneur. My brother that's, I should correct that. My brother did his own. He's an electrical engineer too, and he did his own business for a while.

But then now he's in house, but it's, you know, he, I would say he has an entrepreneurial spirit and for me, what's interesting. What I've learned is, and what I learned in doing leadership at the nuclear plants is you gotta be yourself. I'm not a type a person. I don't, you know, do social media nonstop or any of that.

But somehow I found a niche through some different channels that work for me. And I was able to kind of build a business from that. But it's, I'm not a typical entrepreneur that you might think of when you think of an entrepreneur.

Greg: [00:03:56] Well, it seems like the more I learn about entrepreneurs and entrepreneurship, there [00:04:00] is no one thing, one size fits all or a typical approach.

Bill: [00:04:04] Right. And I would say what's so cool. Now, as you think about a podcast back when. Listen to the radio and stuff. The FCC, you know, had control of content and how it got out there. Now with podcasts, you can start one fairly easily. And what I loved when I started Marietta stories and you talked about the video business.

I didn't have any video clients and I was not a cold calling type person. And Yeah.

So that was going on. One part of my head. The other part of my head is this is an underserved community. There's great people. They're working their butts off to try to,  Do small businesses and influenced the community.

And I liked, but their story, I never, you know, the websites think all this kind of stuff. So I'm like, there's a need out there. And if I can figure out what the folks' story [00:05:00] is, maybe then I can, get video clients. And so I started Marietta stories , as you talked about

and, and as you know, from doing interviews, Greg, that you really establish a connection with someone for that interview period. And it's a great way to start a relationship. One, you're giving them something to, you're getting to know really what makes them tick. Like I ask questions in my interviews that I would never ask if it was just.

You know, getting together and meeting somebody somewhere. I would never have. That's the kind of questions I do. But somehow with a microphone you can get away with asking pretty, yeah. Deep questions. And I, I really enjoyed that part. Like one of my first interviews, the guy had dyslexia and he  barely made it through high school.

Couldn't go to college, but he became an entrepreneur. Now,  more friends. I did that interview four and a half years ago and we're friends and he says, man, I'm going to make it over a million [00:06:00] dollars this year. And he just started it from a didn't know, anything about leather goods.

He bought some leathers, made a wallet, took a picture, send it to 10 people and started selling out of his basement, her garage actually. And that's where I interviewed him. Now he has huge manufacturing place. He's really doing well. And , to watch that journey that somebody is on and, and you know, being part of that community, it's not just.

No, no someone in LA or whatever. These are people I see and hang out with. And it's nice. I gotta say to me, it makes total sense to do a local podcast. One is cheap to do, but two, you establish those relationships that I see people all the time at a market. Hey bill, how you doing? What's up?

And it's. Cause I had him on the show and I got to know him. And It was, it's been a really strategic way that I kind of [00:07:00] underestimated saying, oh, I'm going to get some great video work . I've met Frankie Valli and from Frankie valley and four seasons. I met him because of the podcast and ed Asner.

I interviewed Donnie most, they were coming to Marietta and I got their phone numbers. I mean, it's been all kinds of things I'd never anticipated. Cause I just took that chance, you know, which I guess goes back to what you said, which is entrepreneur.  I , Mabel to think like an entrepreneur, which is just start down the road and find out what you, , you're capable of doing and just keep going .

Greg: [00:07:34] It definitely sounds like Marriott stories has helped you acclimate to the town of Marietta and surrounding areas from being an outsider to being part of the family.

Bill: [00:07:44] Right.  And you've lived down south, you know, this is. , you said I had, I lived in Huntersville about 30 miles from where you lived. And I worked at the nuclear plant and  I had never lived south of Blacksburg, Virginia. And [00:08:00] when I went to North Carolina, And I met some of the folks at the plant.

They're like, where are you from? And I was as well. I just moved from Maryland now, where are you from? Well, I grew up in New Jersey. Oh yeah. Yeah. I said, well, I went to school down south too. And I said, where? And I said, Virginia that's not the south. And I said, really? I said, no, it's the south. And then meet somebody.

They were like, where's your church? I'm like, what do you mean? Where's my church. People size you up based on who you are, where you're from. And I wasn't used to that. Even in Marietta, it's, there's old families here from before the civil war. And how do you get to know folks?

Well, it's a great way to get to know them is interview them and, I've met some fantastic people. They can trace their roots back to 1830s, the land grant period of Marietta. It's been, it's been a great journey for me and just knowing these folk

Greg: [00:08:58] So you're still [00:09:00] employed in the nuclear power industry, have two successful podcasts and a videography company and restarting. A local podcast network,  local podcast.com

Bill: [00:09:10] turning 60

Greg: [00:09:12] and turning 60. So when do you sleep and how do you get everything done?

Bill: [00:09:16] That's a good question. You know, the other thing about podcasts,  and this is, if anybody was thinking about doing a podcast, I would definitely make them into seasons because you get burnout. It's hard to do a weekly podcast, even though you love it. It's like, Ugh. So I set them up in seasons and like this season, season five is all about holding the wall of restaurants and it's been a slog trying to get them , with COVID and people are crazy busy in restaurants to get the interviews.

And after 10 I'm like burnout. You know, then I'll take a few weeks off or like come up with a new idea and start season six. But it's, it's based on where my energy is at. [00:10:00] And that's, what's great about like a side hustle is I'm not beholden to, oh, I got to find the next sponsor. I got to, you know, launch this course, or, you know, I won't make payroll.

I don't know how entrepreneurs do that. I'm not really wired to do it. I need peaks and valleys, take a break, take a couple of weeks and, and nothing bad happens as a result. That's kind of the way I, I see things as, yep. This has been great, but I'm ready for a couple of weeks off from this. So that's what I'll do.

Greg: [00:10:34] So jumping back a little, how did you end up starting? Or why did you end up starting to know? Wikimedia.

Bill: [00:10:39] That's a great question.  So I was working at a nuclear plant and I love my job , even though it was a challenge and then I came here. Ted Lana. And I work at a place that does evaluations of nuclear plants. And I could tell pretty early on that I was going to be doing a lot more evaluations than what I thought I was [00:11:00] going to be doing.

And so I started going out on these evaluations. I didn't like him and I went to a  technical conference and they had a leadership know. Presentation. I went to, and it was by about a guy that was a pow in Vietnam was one of the ones at the Hanoi Hilton. And they had that whole tapping thing where they tap the Morse code.

So they communicate and he wrote a book and he talked. I met him after the talk and he gave me his card and it said, coach John there. And I said, oh, you do coaching. And yeah. Yeah. So I sent him an email. I said, I'd love to hire a coach to find out what I could do about this job that I have, that I don't like.

And he said,  I can't do it, but here's another guy. So I got with this guy, Gary O'Malley who's in Marietta and we met and I knew the first time I met him, I was like, man, I'm going to get something out of this. And one of the things that stuck with me, he [00:12:00] said,  what's your goal as well?

I want to get better at my job. As well, hell I can't help you with that, but I can help you tell you what you should be doing. I said, what do you mean? He goes, you'll say. And so over the next, I think it was like two or three months. We met like every week or every other week, we went through this long list of what's important to me.

And at the end of that, he said, Hey, you're, you're wired to be a storyteller. Videographer a podcast or, and I said, well, okay, great. What do I do now? He goes, we'll find people that do that and you'll see, things will start happening. And I said, Okay.

So I looked on meetup and there was no  meetups for podcasters.

So I heard a podcast from an entrepreneur in Israel. And I just sent him an email and I really liked your show. I would love to learn more about podcasts and how you did it. And he says, I [00:13:00] just happen to have a Facebook group and I'll let you join for free and I'll teach you how to do it. How's that sound?

It sounds great to me. And I thought it was going to ask me for money. Never did. And I was with this group of folk and one of the guys in fact, was Jared easily, who. Runs podcast movement or started podcasts moving with a couple other guys. He was in that Facebook group. I got to know him, started helping a podcast movement, became a speaker.

I interviewed people for, I think, 2018. They paid me to interview people and talk about their experience of podcast movement. Got paid for that.  Just kept following it. And when I launched submarine, C-stores it got the number 10 in the country, in a art category and on the apple podcast app.

And I was like freaking out. I was like, what happened? And,  my coach said, Hey, things will start [00:14:00] happening. You'll see, I didn't know what he meant. And  after that started, I was like, I guess he's right. And he said, you want to find that thing that gets other people excited when you talk about it.

And for me, that's really podcasting and  interviewing. , I think I learned that on the submarine. I mean, you didn't have any new experiences, so  I would totally get grossed in people's stories and what their lives are like, and yeah. I learned, you know, some of those skills to tell a story and how to listen.

it's really been a fun journey for me. I mean, it's, like I said, it's put me in places I never would have imagined.

Greg: [00:14:40] Now's the videography businesses. That's still a major focus for you or have you transitioned more towards your podcasts?

Bill: [00:14:46] Well, it's funny. I, I don't, I don't do like weddings or anything like that. It's more like business videos, but what I've been doing lately is  there's a colonial Dames there called the national [00:15:00] something or other, but there's a there's different chapters throughout the country.

And these are descendants of revolutionary war. Folks. So now, like one lady's name was TIF and TIF, her maiden name and her ancestor founded Tifton, Georgia. So they're highfalutin people. You know, they came down here from before the revolutionary war. But anyway, I, I got a contract with them because I did another video job where I interview some of the colonial Dames, some of the older ladies and put a video together for them.

 I like doing those because they're there. You know, I just listened to people's stories. Like the one lady,  I think she just turned a hundred and  when gone with the wind came out, she was one of the ushers at the theater in Atlanta where Ray Butler and  Olivia de Havilland and all the stars came down to Atlanta for the premier.

She was one of the [00:16:00] ushers. So, but just Cool.

stuff like that. I just love listening to them. And then. They're nice people. I mean, it's been a real fun thing for me to experience all that kind of stuff. But the, to answer your question, the, I, it's kind of a mix now I do some video projects and mostly podcasting and mostly Marietta stories.

But if  somebody says, Hey, can I be on your submarine? C-stores and like, yeah, sure. And I'll interview them and, you know, I'll call their phone with  Skype or whatever and, and, and record it and then publish it. And it's no big deal, but as you know, it's not super expensive to do this kind of stuff.

So it doesn't hurt me really to keep all the episodes out there on Lipson, maintain the website and those types.

Greg: [00:16:49] Okay. So on submarine? See stories? Have you started getting people from other sub units



Bill: [00:16:56] Yeah. It's interesting. There's all kinds of [00:17:00] Facebook groups on submarines. So when I was heavily into it, I remember going on there. Submarine groups. And there was one guy was struggling. So I didn't realize this, but there's people that were on submarines that have PTSD because it's so scary.

You don't know what's going to happen, but I never happened to me, but I, it makes sense that he would, and the one guy was on a submarine group and he's like, I don't, I'm not doing well. He said, well, you know, I came from an alcoholic family and the safest place for me was the submarine.

Cause I slept better on a sub than I did ever, because he knew what to expect. He knew he could trust the people around him. He knew that they had his back and, and when he was home, it was much different. Like  his mom and dad, if they were sober, they were fine. But if they weren't then all heck would break loose.

So I was like, I got to interview this guy. So that's what I did. I interviewed him. I reached out to him and we're [00:18:00] friends. He lives up just north of here. So I saw them not too long ago. Nice guy . But I love when you, and you know, this, Greg. When you hear somebody's story, it, it makes sense the way they act and all this stuff we do on social media that, you know, it's like this person's a jerk, you know, we should ban them.

I don't know these people. I think the more I know about interviews and talking to people, the more, I think everybody's complicated. Everybody has their own story. I'm not going to judge them. Based on some Twitter post when they were drunk or whatever, I don't know what their journey is. And if I do find out their journey, typically  I feel I'm more empathetic to them than anything, even if they're struggling

Greg: [00:18:52] Yeah, my wife and I have made a largely conscious decision to stay off most social media. And I think that's helped, helped a good bit. [00:19:00] And then you always hear about. Having,  FOMO fear of missing out because  it's human nature just to post the positive stuff and not to post the negative,

So you see these grandiose vacations and people enjoying, it seems like that ever work and know that's not the case.

Bill: [00:19:21] Yeah. I read an article not long ago saying these influencers, if you go out and do something with them, it drives you crazy because they're constantly  updating their status and taking pictures and tagging them and then putting them through filters. And it's like No, way to live.


That's not me.

And that's what I love about the local podcast is  there's so many ways you can go to serve the local community and give them good stuff.  If you think about it, radio newspaper, they have so much cost and infrastructure behind them.

You know, I can come [00:20:00] along and start. I bought a mic and the recorder and just started talking to people and interviewing them and say, Hey, you got gotta, activity coming up. You want to be on the show? Yeah, sure. It's amazing. People say yes so easily. And then you put it out there and you position yourself as some kind of somebody called me, what the heck did he call me public figure?

And I was like, I'm a public figure. What, eh, yes, Well you know, and the funny thing is, is that merging of the old school, new school stuff. And like the drive. There's a lady Jen hobby here in Atlanta. That's on the morning drive radio, and I don't know what she gets paid or whatever, but she's, you know, everybody knows her.

And when she posts on Instagram, she gets like 10,000 whatevers while she's like, Hey, I, I promise to be on your podcast. You know, let's get together. And of course she lost her own podcast [00:21:00] on the side. So. It's like, it's a great way to say you're part of the media, but you're really not the old school media.

It's a new school, but it's so nice. Cause I didn't go to journalism school. I didn't do any of that stuff, but because I, took that chance, like,  many entrepreneurs do or like all entrepreneurs do that. It gave me these great opportunities and it's, it's fun. It's so much fun. Amazing.

Greg: [00:21:32] you have a unique style of interviewing people and that you're doing most of these, particularly for the Marietta stories in person as opposed to online or over the phone. Can you talk about the advantages and disadvantages of that?

Bill: [00:21:45] Yeah. Yeah. Well especially before COVID, what I love about podcasts is. I tell them, I say, is it Okay.

if I sit right next to you? .

because I have one mic. So the thought is like [00:22:00] a lot of folks, especially small business owners. They're not used to being on shows like that. So if you put, if you put the equipment in front of them and they're moving away from the mic and they turn their head and they do that and it's like, man, it drives me crazy.

So I was like, let me just get one mic in there. I'll move the mic and I can hear him on the headphones. So when you show up with the equipment, the Mike, the headphones, the recorder, it looks professional,  it's easy. It's portable. I got a short cord XLR cord and you know, my.

Earphones are short cord. So like one time I interviewed someone talking about bubble tea and she's like, well, you want to make one? Yeah, sure. I said, hold the mic. So she was holding the mic and I was making this bubble tea for some poor unsuspecting person. It's really easy. I make them feel comfortable and I love that.

And what typically happens. , I'll start my interviews. Like where'd you grow up, you know, like kind of like where you asked me [00:23:00] and that's an easy question. Nobody's gonna get nervous about it. And within five minutes we have a pretty good rapport going on, which helps me ask really important questions.

But to answer your question. Yes. Most of them, I try to do

in person sometimes doesn't work out or like the ed Asner, I got his phone number and I called him that kind of thing. And it gives me the time. So that's much easier on them. And then the other, like we have. Musicians coming into town.

We had a guy that's a Grammy award winning drummer and my friend that runs Marietta, jazz and jokes that, Hey, can you interview this guys? I asked sheriff. So I called them up, interviewed him, edited, sent it to him. And he was so appreciative. He's like, man,  here really good at interview. And I said, well, I appreciate that.

And he said, I sent it to somebody and he sent it to somebody else  [00:24:00] and we're going to cut a record together or whatever they call them. Now we're going to go to the studio together because he saw how passionate I was about genres and how to make music. And,   you do business with who, you know, like and trust, well, how to act.

Do you find out if, you know, like, and trust them, if you don't listen to their story and understand what makes them tick. So to me, however, I get that. And I'm much more flexible now with COVID that I just tell them, Hey, I'll call you up. Whatever. And, and the other thing I want to mention just from interviewing standpoint is I tell them this isn't live.

So if you. Tell me, or if you say something you wish you did and just let me know and I'll edit it and I'll always make it available form rough draft so they can listen to it and say, yeah, man, I sound pretty good. Thanks. And, and that helps too, but whatever I can do to make somebody feel comfortable with the [00:25:00] interviews when I'm going to try to do . So we do have a trusting relationship to start with and they got their point across and many times it's pretty cool. Like when you talk to an entrepreneur or somebody runs, whatever bakery, restaurant whatever business you remind them, why they're doing it. And it's a gift to them at the end. They're like, cause you pull them out of that.

Craziness for at least a little bit. And they, they get a sense for why they're doing ever reminds them, why they're doing what they're doing and why they get up at five o'clock in the morning and all that kind of stuff, which is good. I just liked the people.

Like when I see somebody on the street, I'll tell my girlfriend, Hey, you know, there's such and such, and they did this and it's such a cool story. And I'm wired to remember stories. So I'll forget probably your name and everything, but I remember you where you came from near where that light show places.

You know, just the way I think most people [00:26:00] are wired. And I think genetically people are wired for story, because if you think about it caveman, if you could tell him, Hey, there's a snake about 300 yards down on the path, you know, often left. I saw big snake and, you know, blah, blah, blah. Then you have a better chance of survival.

So we're kind of wired to listen to stories. And I just think it's a great, great way for me and the community to get close.

Greg: [00:26:26] Yeah, I definitely agree with you about being wired for stories. I can remember, something a lot, lot easier, just like you said, if it's in a story format, wish I'd known that, going in,  high school

Bill: [00:26:37] Well, Yeah.

How about history classes in high school was so fricking boring, then I've read the history books all the time. Now I used to hate history. It's like, cause I never knew this story. I don't care about the facts. What dates some happen. How many whatevers? Okay. But if you'd tell me the story about it, it's like, man, it's fascinating.

Greg: [00:26:58] So what has [00:27:00] been one of your favorite interviews that you've done recently?

Bill: [00:27:03] Oh gosh. I have so many I would say I interviewed a lady Beverly McAfee, who people here in Marietta know very well, but I didn't. Somebody told me. Yeah, I had to talk to her and she's such a great storyteller. She, she was very active in the Marietta high school and one of the principals was retiring and she was a member of some kind of.

Supportive organization, the high school, and they're like, we're going to do a fundraiser and get her a brand new convertible car, not brand new, but like a year old convertible car and the Marietta high school color and, and

so they had this audacious plan to get her a brand new car. They're going to put it in the Hilton, you know, take, move the doors out of the way so they can pull his car in and give it to her.

And she went to the car dealership, say, I want this [00:28:00] car. And Blah, blah blah. And he goes, well, how much money do you have? Don't worry, we'll get the money. We got about $1,600 this back in the seventies or whatever. And he's like, man, you know what? One of those cars costs as well. You know, we get the money, don't worry about it.

And he goes, well, I got this other car. It's almost like that, but it's just two years older. It's got some miles on it, But it's really great. And I said, and she goes, well, I didn't say she was the second best teacher. I said she was the first, so we're going to get the car. And she used to climb the fence to inspire herself and touch the car and make sure it's still there in the middle of the night.

She's crazy. You know?

Greg: [00:28:44] that really meant a lot to her.

Bill: [00:28:45] Oh, my God. Well, you know and it's funny, I've been in therapy for years and I said, you know, I just love listening to people's stories. And my therapist says, yeah, cause no one listened to yours. And I came from a big family and [00:29:00] I was toward the end of the line there. And she's right.

No one. You know, asked us our opinion you know, like the kids and we just ate whatever was fed to us and did whatever, but she goes, Yeah, That's why you're like listening to other people's stories because no one listened to yours. And I got emotional telling her too, you know, but it's interesting when you think about it and I'm sure Beverly has the same, you know, I'm sure she grew up.

I had some hard spots in her life and made it up when she was in there. Because that's what I'm doing, you know?

Greg: [00:29:36] Yeah, no one gets through life without any scars,

Bill: [00:29:39] That's for sure. yeah.

And that's what I think is interesting. And if you can really do a good job of interviewing you get to understand what drives people and what motivates them.

to be totally honest, like videography business, what I did was I signed up for a class. They had a closed Facebook group and I did my first [00:30:00] video shoot. I posted it and they, and they had a long list of problems and I took all the feedback.

Did it reshot the whole thing? Did it again, had about 30% is met many comments and then the next time they were like, Yeah.

it was pretty good. So to me, it's about doing many times when I talk to people and I've helped people start podcasts. They never do it. It's they get their head wrapped around and I'm sure you had issues with tos.

All I got to focus on technology. I got to focus on this. Why don't you just get me a couple episodes? Send them to me on Dropbox, I'll listen to them and I'll give you a feedback. That's the easiest way to get from a to B and most, some people do that, but most people never launch. And it's the saddest thing to me, especially people, [00:31:00] our age, like these kids that are putting together podcasts, it's like they don't have experience like we do.

And experiences really helps. Connect you with other folks, if you're in your twenties. Yeah, That's great to have a podcast, but by gosh, people in their fifties, forties, fifties, and sixties should be doing podcasts. If they can get out of their own way and, you know shift their paradigm a little bit.

But to me, it's so much fun when you get out of your own way and start doing. That it's worth, it it's worth the, the fear that you have, but find the people that do something is the best way to do that, you know?

Greg: [00:31:43] Yeah, kids  growing up today are absolutely fearless and they've embraced technology. And, you know, at least from the generation that I'm in. I was always worried about what other people were thinking about me. And now that I'm 50 plus years old, they weren't thinking about me at [00:32:00] all.

Bill: [00:32:00] Right. Absolutely true. And it's funny, you should mention that. I asked that Israeli guy, I was like, I don't know if I can launch this podcast. He goes, what are you scared about? And I said, well, what if no one listens? And there's no. Nobody's listening then last wall, one of a bunch of people listen and they hate it as well.

A bunch of people are listening. That's true. So I hit publish, but it's that kind of thing. If you actually think through what are you really scared of this really nothing. There's no downside to it except your own embarrassment. And to be honest with you, you're everyone's first episode sucks. Everyone's first video sucks.

It's just how we learn, but not doing it is the biggest issue is most people never publish and it's sad. Like I said, I'd rather they try it and find out I don't like it. And here's why, but you know, it's getting over your own hesitancy.

[00:33:00] Greg: [00:32:59] So your advice would be, just do it.

Bill: [00:33:02] Yeah. And find someone, find a mentor and find a coach, whatever it is. And you can do it.

It's just like, when I think about All the hours I spent editing and all this. Yeah. And, and people say, oh, why don't you just publish? I said, well, this is that person's story. And if they're saying the OMA NA every other word. People are going to hear that and not hear their stories. So I want to honor that time and that commitment they gave to me. And at the end, I want them to  send it to their friends and their, their family and have them listened to it and say, Hey man, you know, I didn't even know this.

And I've heard this many times. I didn't even know that about my dad. it's not typical that you go into that that depth with someone and it's to me, it's a gift. [00:34:00] I can give them for all the hard work they put in to make , Marietta, great place to live and work.

Greg: [00:34:09] All right, sir. Well, that sums it up and I'd like to thank you for being a guest on entrepreneurs over four. Is there anything you would like to, promote


Bill: [00:34:18] local podcast, network.co I there's a PDF you can get of all the equipment I use, which is helpful. And then just shoot me an email. I'm putting a course together. I've just flipped well and flip it, but I just finished my house renovation. So I have some more time. I'm going back to the.

Producing the course and I'll be doing coaching and stuff like that, but I think it's a great way for someone to work over 40 to you know, give back to the community and you know, get a podcast out there because like I said, it's not expensive and it's super fun.

Greg: [00:34:58] All right. So they would email [00:35:00] you@billatmariettastoriesdot.com.

Bill: [00:35:02] Absolutely.

Thanks, Greg. Appreciate what you're doing. I think it's a underserved community.