Andrea Pass

CEO

For over 30 years, Andrea Pass has created and implement public relations campaigns in a wide range of categories including consumer products, lifestyle, business-to-business, education, health/wellness/fitness, beauty, food, authors, non-profits and more. Andrea Pass Public Relations (www.AndreaPassPR.com) has an expertise in national, regional and local media relations outreach. Her strength in relationships coupled with her knowledge of the ever-growing media base results in securing top tier, targeted media placements to increase brand awareness, reputation management and sales for established businesses and growing entrepreneurs alike.
Pass uses a public relations model to secure coverage clients in media outlets from NBC “Today,” ABC “20/20,” MSNBC “Your Business,” ABC “Good Morning America,” “Wendy Williams Show,” “Steve Harvey,” “Ellen,” Hallmark “Home & Family,” FNC “FOX & Friends” to The New York Times, Wall Street Journal, USA Today, and Associated Press as well as countless targeted trade and individual market press.
She has represented clients including 4ocean, Cabinet Caddy/Go Hang It, Vinci Housewares, Peel Away Labs, Circadian Optics Light Therapy Lamps, Extreme Mist, Wolfgang Puck Pressure Oven/Wolfgang Puck Cooking School, Top Dog Direct, Bluewater Media, TeleBrands/BulbHead, Blackstone Products Outdoor Griddles, Ronco, Migraine Hat, VinThin Weight Loss Supplement, Par Avion, Specialty Sleep Association, Clark University, Bryant University, the Jewish Foundation for the Righteous, French’s, Knorr, Mueller’s, Frank’s RedHot Sauce, African Pride Products, Brainy Baby, Tiny Love Developmental Baby Toys, Baltex Swimwear, Venus Fashions, E+M Advertising, Farmland Dairies, the New Jersey Restaurant Association, and a wide range of entrepreneurial ventures.
Pass is credited for successful media relations programs for non-fiction and fiction authors including Bailey Bloom and the Battle of the Bug, Inventor Confidential, Alternate Channels: Queer Images on 20th Century TV, Who Knew: 10,001 Easy Solutions for Everyday Problems, Dump Cakes, Dump Dinners and Red Copper Skillet Cooking, Great Kitchen Secrets, How To be Organized in Spite of Yourself and Organizing for the Spirit, The AddictoCarb Diet, Silent Lies and Marathon.
Prior to launching her own business, Pass served as Vice President, Media Relations for a Los Angeles-based public relations firm. She was also Vice President at a number of New York-area public relations firms where she developed and implemented B2C and B2B campaigns.
She has been a columnist for The Record, New Jersey’s largest daily newspaper, as well as for Toy Business Magazine.
Andrea Pass serves on the Board of Directors of the non-profit United Inventors Association (UIA), Workshop Council Chair for The Performance-Driven Marketing Institute (PDMI), and Vice President Membership of the New Jersey Association of Women Business Owners (NJAWBO). She is an active member of the Meadowlands Chamber of Commerce. Along with her colleagues, she has created the new webinar series “Resonate to Revenue.” Pass is also the Founder of Our Virtual Lunch Club (Bergen).
An active volunteer, Pass holds a B.A. in Communications from Glassboro State College.