Episode Six features Rick Terrien, a successful businessman and author discussing starting a business in the second half of our lives!
My Key Takeaways:
"The entire art of war is knowing what's over the next hill." - Duke of Wellington
The majority of startups are done by people 45 and older.
One of the biggest impediments to Entrepreneurship is not knowing an entrepreneur to model after or learn from.
In school we were taught that it was scary to start your own business. Today it is much scarier not to.
There has never been a better time to start a one person business than right now...It does take a while to build up your networks of fellow experts so get in the game now.
There is room to advise people in just about any subject.
Do the work no one else wants. Find the problem(s) in your area of expertise and become the subject matter expert. You know where the problems are and newer people entering the field may not know them.
If you can innovate or do something just a little different than the average bear it gives you an advantage!
Rick Terrien's book, Ageless Startup has a lot of valuable checklists to help individuals start their own businesses.
There has also never been an easier time to do sales. There are all kinds of new online networking tools to get in front of people. In the new kind of Sales, you talk less, listen more, and often say No more than Yes. You can offer referrals to people in your network and they can do the same for you.
There are 100 million people in the US between the ages of 45 and 65. 25% of them want to start their own business.
Entrepreneurship in the second half of life is not hard, it is just new.
Rick's book is at Ageless-Startup.com
The Center for Ageless Entrepreneurs is at AgelessEntrepreneurs.org
Join us next week as we talk to Dave Stokes and discuss how he helps authors develop their audio books.
Show notes and more can be found at EntrepreneursOver40.com
