Sept. 13, 2021

Entrepreneurs Over 40 Episode 18 with Jo Draper

Entrepreneurs Over 40  Episode 18 with Jo Draper

Episode Eighteen features Jo Draper talking about CANVA and Online Business.
My Key Takeaways:

Jo certainly lived up to the tagline on our LinkedIn profile, quotes Mary Poppins "in every job that must be done, there is an element of fun."

Jo started o...

Episode Eighteen features Jo Draper talking about CANVA and Online Business.

My Key Takeaways:

  • Jo certainly lived up to the tagline on our LinkedIn profile, quotes Mary Poppins "in every job that must be done, there is an element of fun."

  • Jo started out as a VA, but has ended up in more of a business management role. She focuses on teaching women, how to infuse tech into their businesses and really breaks things down to a level that her clients understand.

  • She also helps them fight. Comparisonitis the idea that you're comparing yourself now with where somebody already is. She pointed out that you don't often know what the other person had to go through to get to where they are now. 
  • She went on to talk about Canva and Zapier  and head several tips and tricks for each.
  • We also talked about how it seems like it's human nature to want to underprice ourselves and that we really need to resolve you know, not to do so. 

You can check her out at

Now next week we will have on Colleen Kochannek talking about helping women from the typewriter generation start successful online businesses.  Be sure to hit Subscribe in your podcast app so you don't miss it or any of the other episodes.

Before we go, I have some sad news. Some of you may know, Merlin our elderly Shih Tzu. 

It's with great sadness that we had to say goodbye to him this week. We got him from the pound over 13 and a half years ago and never really knew how old he was. We asked him repeatedly, but he always deferred. 

He was simply a very good boy and will be missed.  

Be sure to hit Subscribe in your podcast app so that you don't miss it or any other episodes.


[00:00:00] Greg Mills: Our guest today was originally from Nottingham England, the home of Robin hood, but Jo's gold coast. Australia is our home in 2008. She, the owner and founder of live virtually and is known as the base chakra for your biz. She is a self-confessed CANVA addict and Disney nerd with experience in graphic creation and design mentoring, coaching, project management, leading teams with positivity and kindness

[00:00:29] and bespoke services. You can rest assured your businesses and safe and secure hands. She provides bespoke services to ensure your course membership projects, businesses, next event, or service runs without a hitch and you need to look like the spiritual professional that you are. She runs the podcast, Beautiful Conversations, formerly known as the Live Virtually podcast.

[00:00:52] She's married to Paul, mum to a big human named Andrew, and a little fur baby named Scruff. Without further ado, Draper 

[00:01:00] Jo Draper: You know what I mean? Listen to your own bio. You're like, oh, cool. I sound awesome.

[00:01:07] Know what I'm happy to say. I am awesome. And I think, yeah. More of us need to say that about ourselves and to say, I love me as I am and my quirks, my flaws, everything. It's. It's all good though. Yes, I'm doing great. Thank you so much. 

[00:01:31] Greg Mills: Now can you take a few moments and fill in the gaps from that intro and bring us up to speed with what's going on in your world today? 

[00:01:37] Jo Draper: My world is pretty much filled up with amazing, intuitive and spiritual women in business where I support them. So I find that a lot of women get stuck with, I don't know what tech to use. I don't even know what Canva is or, I want to use a system for my clients, my marketing, whatever that is. And so I found that a lot of them were always brainstorming. So, the story for the Base Chakra For Your Biz that came about, I was on a group coaching session and I was having, people on the call that, I help these women, who quite often live in, in the highest space.

[00:02:25] That I was then grounding them and keeping them accountable and, helping them with their businesses. And so she said to me, you're the Bse Chakra For Their Biz. And now if you've got spiritual listeners out, they'll know exactly what I'm talking about, but basically your chakras sit through your body and they're all like, like spinning wheels is probably the easiest way to, describe it.

[00:02:47] So I actually developed a membership based on the seven chakras for business. So it's teaching spiritual and intuitive women to run a business, but keeping it in alignment with their values and their spiritual gifts. My podcast is therefore changed direction because I've changed direction.

[00:03:11] I started out as a typical VA, if you like, and then have evolved into more business management and this membership, I know, but I still do one-on-one clients with design. And like I said, the emails and things like that. Yeah, it's good. It's keeps me out of mischief.. 

[00:03:37] Greg Mills: Now you've mentioned the seven Chakras of business, and I believe that is part of your live love, manifests program. Can you talk about that a little bit? 

[00:03:45] Jo Draper: I started out with six members. I didn't want to have a lot of members cause I would just want it to, put everything together and make sure that it was a viable products. So I've had six members now or wrong week nine, 10 we're on week 10. So basically, yeah.

[00:04:04] Seven loss of seven. So because there's seven chakras the seven weeks. So they, we start off with the base chakra, which is your systems, your foundations, and like your legals and your insurance, and you know, all those things that you need when you start your business. And then we work up into, um, the sacral chakra, the solar plexus, the heart throat.

[00:04:31] Um, third eye and the crowd. So each week, I do a recording, so there's a module. So for this week, I've just got, setting goals in alignment with your business. So, I go through do slides and a recording. We also do a group mentoring session once a month. And I've just introduced a contact creation session because I found that most people are able to get what they want to prepare for the month.

[00:05:06] And me included, and I can get a plan of what I want to do and where I want to post and what I want to do, but actually sitting down and creating it Is another matter. You just sort of put into one side. You know, it's like, oh, I better do that. post today. So then you got to jump into CANVA or, you know, jump into Facebook or wherever you're going to post.

[00:05:28] So we've actually got a two hour session and that will be like Pomodora. So it will be, you know, a 20 minute do some work. I'll help them with anything that they need. So if anybody needs a tutorial on CANVA or, it might be that they're doing email marketing and they need to know how to set up a template in their email provider.

[00:05:49] So we'll do all that on the session as well. I also offer an additional service with Voxer mentoring. So if somebody needs more one-on-one support, we do a monthly Voxer mentoring session as well. So there's loads of bonus tools in there. So I've got planners, I've got habit trackers. I've got journals.

[00:06:09] So there's lots and lots in there now. So I'm actually got a webinar. At the end of the month to, people how to it's called Hack Your Tech. It's for again, the spiritual women to teach them how to create very simple and easy text system that they can use in their business.

[00:06:28] So that might be a client onboarding system or, using Google workspace , and CANVA in their system. There's ways that you can use a very simple system or you can have a very sophisticated system. 

[00:06:43] Greg Mills: Now what are some examples of how live love manifests has helped the people in their business with some of your clients? 

[00:06:52] Jo Draper: I think the reason it helps people is because it enables them to align their spiritual gifts with that business. And I, I find that for a lot of women it's they don't like being on social media a lot. They don't like, necessarily being in the tech space. So it's, it's more about simplifying and educating around .Your business

[00:07:26] doesn't need to be hard. It can be easy. And somethings might be a bit confusing. Like if you need to use Zapier to connect to this program. But it's simplifying every single process for them so that the things that people find difficult, we all have something that we find difficult.

[00:07:49] It just simplifies all of the systems. I did one a couple of weeks ago called Inner Wisdom and. It's that was just teaching people how to trust their inner selves. So listening to your subconscious, listening to you God, and following your own path. We look at what others are doing and we were very good at Comparisonitis and especially women.

[00:08:17] And I know men do it too, but women especially are really, really good. Oh, well, she's at this stage or she's at this stage or, she's earning a million dollars or whatever, but they're not seeing what's behind that. And what's going on for that person and how long it's taken, because that person doesn't necessarily tell you that they've gone through burnout or they've either done that.

[00:08:42] So it's, trying to educate around. Your your business doesn't have to be icky sales. Doesn't have to be icky, but if we don't tell people that we exist, that we're the best kept secret. 

[00:08:59] Greg Mills: Yeah, I believe one of your colleagues, Lise Cartwright, who was talking about how she couldn't believe that she had made her own business 

[00:09:07] Jo Draper: Yeah. 

[00:09:07] Greg Mills: she. She didn't like the sales aspect of it either at first, but then realized like you just pointed out that if you don't tell people that you exist, they're not going to come find you.

[00:09:20] So did you come from an entrepreneurial background or did anyone in your family have 

[00:09:25] Jo Draper: Um, my dad actually had his own business?

[00:09:28] My dad was a painter and decorator, so when I was growing up. Excuse me in the school holidays. I would always go with my dad. But no, , I started out in, a corporate background. I went on a youth training scheme when I left school. And I went to type in school and learned how to type and learn English for office skills.

[00:09:49] And I learned short hand and I started out in an office. One of my first jobs was in export and, learned on a manual typewriter. So, I've got really wonky little fingers because of that. 

[00:10:03] And I went to this export department and they had, an electric typewriter.

[00:10:07] So I went from, I've gone from a manual, tight writes as this electric, which was like, oh my God, like amazing, because it was so different. But the thing was with export, everything was in triplicate. So you had carbon copies and stuff. You could not make one mistake because it was like a Bill of Lading. So.

[00:10:26] It was what was going to take this part from this side of the world, to the other side of the world. So you weren't allowed to make any mistakes. So there was no, there was no Tempex or whiteout or anything like that. You couldn't scribble anything out. If you made a mistake that was at the typewriter and you started again.

[00:10:45] You quickly learned that you have to become accurate. So thar means, being present, slowing down, taking your time. And then all of a sudden you go whiz bang. And I was typing to a hundred words a minute. But you know, that teaches you, discipline it teaches you and, 

[00:11:02] to definitely to be present, but that's, I started there and then I went into the legal world and spent a long time there.

[00:11:10] Early on in my career was taught about leadership and training. I went to work for the Royal Ordinance Factory in Nottingham and they immediately small arms weapons and they never saw any, I signed the official secrets acts and everything, but I never saw any weapons. I worked in purchasing.

[00:11:30] And I remember going into this, um, like cabin, if you like, and there was a box on the table and it. And they said to me, Okay.

[00:11:41] well, can you put that together? There's the book. Can you learn it? And then can you teach everybody else? And it was the first computer and you know, so that's like, that's her all day.

[00:11:53] I've gone back to manual typewriters and the first computer. So I overlook this computer and like, it was pretty much DOS-based computer and it was like word. Perfect. If anyone remembers that far back, it was word. Perfect. And, um, so I had to put all this together, learn how to put the spreadsheets in and everything that they needed for the Purchasing, and then teach everybody else.

[00:12:20] And so that started me on this journey of I can actually learn stuff pretty easily and then share that knowledge in a way that, other people understand. It was, I think teaching adults from a young age gave me that recognition that I can teach anybody, anything I need. 

[00:12:43] Doesn't matter what their learning style is. Because we all learn different needs. Some people learn by doing and some people will learn by watching and, some have to write down a millions of notes and it doesn't matter , how they learn, I can teach them. And it's not till, the past few years that I've realized that it's actually a gift.

[00:13:06] That's a gift. That's my gift from the universe that I believe is, you know, that I was brought here to teach people how to do things that other people find it really, really difficult, to me, it might be well, that's a really simple process, but to somebody else that might be the most difficult thing in the world.

[00:13:24] So if I can break that down for them and sort of break that barrier between that piece of tech and that person. Then, you know, I like, I'm a happy person because I'm living a good job today.

[00:13:36] Greg Mills: You just hit on something about being able to teach things that you understand, but, I've often heard and I think a lot of us suffer from what we what's called the curse of knowledge. How have you gotten around that?

[00:13:52] And I should back up and explain to our listeners, curse of knowledge is. When you understand something and you think that everyone else does.

[00:14:00] Jo Draper: I think it's understanding people, and therefore understanding body language and taking somebody on a journey from a to B or a to C, because some people don't tell you. That they're finding that thing difficult. And an example, I've run a couple of CANVA workshops now.

[00:14:26] When I first did my, first workshop, I wrongly assumed that people would know what Canva was and that they would already have an account. And so we had women turn up. They didn't even know what CANVA was. So I'd sent, , templates out and sent links and said to people, if you haven't signed up yet, here's the link sign up.

[00:14:49] It's a free account. Here's the templates that you're going to need on the day. And then we get to the day and you go, Okay. did you get the emails? Yeah, I didn't know what to do with them. To, the usual person that's a really simple step it's not that simple to some people.

[00:15:12] And I think patience is probably the biggest. thing that you need to have, and if you don't have patience to sit with somebody and nurture that person on their education level, because you don't know if that person has learning difficulties or they have any other difficulties. So to be able to stop, take the time and go, okay, where are you at?

[00:15:43] You know, and they've gone. Well, I don't know what that is. So just taking them through the actual step-by-step process. I know really breaking everything down sort of to the nth degree, is probably the, the other side of the curse of the knowledge.

[00:16:04] Yeah, and I suppose nurture is a good word. Nurture who it is that you're educating.

[00:16:10] Greg Mills: Now I've, I've used Canva. I probably use a fraction what can be done with it, but it seems to be a pretty, pretty good little program. And I'm using the free version. What are the differences between like the CANVA Free and CANVA Pro?

[00:16:24] Jo Draper: the biggest things for people like me who work with lots and lots of different women, I can have all of their brand kits, so their logos, their colors, their funds, um, all separately. So that when I go into say I'm creating an email header, when I open up that email header, I would then change that brand kit to there.

[00:16:52] Yeah. So we'll go with, Greg, I'm going to open Greg's brand care and he's got a month's wrap Fon and he's got, um, Ariel and then his colors are blue, green, yellow. And so I've got all those there very simply. And then I can use your font. So if I was using a template, I can then easily change the fonts, change the colors into your words.

[00:17:22] The other, there's a couple of things too. You can store a lot of photographs. So I've got like thousands of stock photography, that I've purchased, in there plus like lots and lots of different folders. So I've got, for example, I've got a live virtually folder. And then within that, I've got my social media, I've got my membership, I've got my clients.

[00:17:49] And then within the clients, I've got sub folders for clients that I've worked with regularly. And then I've got another sub folder for ad hoc clients and then within there. So, it's very, very granular. The biggest thing for, CANVA Pro is the background remover. So say you've got a photograph and the wall behind is like just really distracting or something.

[00:18:15] You can actually remove the background and just have the person which is really good for like Facebook headers or, your Facebook banner is where you've got an event. To be honest. I don't think it's that expensive for what it is. If you think how much Photoshop costs. It's not that expensive for what you actually get. 

[00:18:39] Greg Mills: Gotcha. Okay. Now, what sites do you recommend for stock photos?

[00:18:44] Jo Draper: If you want free stock photography, Canva's really good. They've got lots and lots in there. And again, if you get the pro version, there's more stock photography than you that you can get. There's a site called Pexels, which is P E X E L S. Unsplash Pixabay. A lot of, the sites that actually sell stock photography will normally give you.

[00:19:12] A few of their photos. So you could try out if you like.

[00:19:18] Greg Mills: I've used some of the, Pexels and Unsplash before I'm always a little bit leery in the, you know, what kind of protection do I actually have if somebody comes back because, Hey, would I remember where I got it from? And, you know, be. Maybe they had a correction. 

[00:19:34] Jo Draper: Yeah. I think we're whatever you use it. You've got to always look at the license, even with CAMBA. You know, if you're using stocks. From there in, um, websites or even, you know, material that you're going to sell. You've just covered, read the license. And then if you're unsure, you got to get legal advice. 

[00:19:54] Greg Mills: So are there any tips or tricks that we should know about Canva 

[00:19:57] Jo Draper: The newest thing thing, that's come out is that you can now upload a PDF, to CANVA. So if you've got a PDF from ages ago and you wanted to update it, you want to update the copy or something you can bring a PDF in it's still in beta mode, so it's not. Like a hundred percent perfect, but it's better than recreating the whole thing.

[00:20:18] Greg Mills: Now, it sounds like Canva is really going after Adobe, 

[00:20:21] from the Photoshop aspect and from the PDF Adobe Acrobat aspect.

[00:20:27] Jo Draper: Yeah. I heard on the grapevine that there is a fillable. Section coming, which obviously is a big, Adobe thing. Um, and I also heard that, um, with patient on Varian was coming. So that would be good because at the moment you have to do it all manually. And if you pages me. Well, then you've got to start again.

[00:20:55] So my advice, if you're doing anything withpage numbers is waiting until the document is finalized and then put your patient on Bazaar or export it to something that you can use then. Yeah. 

[00:21:10] Greg Mills: Okay. That's very helpful is another. Thank you. So what is, what exactly is a creation rejuvenation special?

[00:21:19] Jo Draper: That was like my, I suppose it was my older title. So the creative was obviously the creative side of me. The rejuvenation is I take your. Word document your slides, your coaching documents, your agreements, your proposals, and I rejuvenate them and make them into something creative. So that's where that sort of fancy title came from.

[00:21:54] So yeah, it's just creating and rejuvenating what you already have. It started with, I had a client, who's got two businesses. And she'd had, she'd gone to graphic designer, and had her logo had all, I knew, colors and fonts. And so I then had to take all of her business stationary and rebrand it.

[00:22:21] So that was where the rejuvenation started. 

[00:22:29] Greg Mills: Okay. Now in your VA business. Are you, are you still focusing 

[00:22:35] Jo Draper: I still do quite a lot of one-on-one. However, moving forward, I, um, working on, some workshops and courses, and again, your membership, obviously, um, Out there into the world now that I've had a few weeks with a few people. And so, yeah, I'd say trying to move in the one-to-many, but still keeping in that?

[00:23:05] very educational, niche of teaching people, what they need to know in, in the simplest way possible. 

[00:23:14] Greg Mills: Now what's your webinar hack your tech of like, can you describe 

[00:23:18] Jo Draper: yeah, so that's a creative guide to, crazing, a very easy and simple tech system. So the Trello board that I have, as my freebie , is it a complete client onboarding system? And so, whatever business we have, we always will onboard a client, whether that's for a product business or a service business.

[00:23:45] You have to take steps to do. X Y and Z. Years ago we'd call them standard operating procedures or SOPs. Whereas now it's just the tasks that you take to get that person from, they don't know about you yet to I'm working with this person. But also with your client onboarding, it goes with the same with offboarding.

[00:24:11] So when you finished with this client, whether you've done a massage or you've done a massive website, whatever it is, what's the process when you off-board the client. One of the biggest things that I find people don't do is they don't ask for reviews. And if they do. They don't even follow them up or do anything with them.

[00:24:37] So, they've got all these amazing testimonials, like they not sharing them. So it's like, well, how do I take that client onboarding system, that client offboarding system and all the things in the middle, like your social media, your marketing, whether you want to go on YouTube or podcast, how do I make that a simple system?

[00:25:01] And so the ways I'm teaching in the hacky tag is a task management system or project management system. So that?

[00:25:11] could be TRELLO. It could be ClickUp , could be ASANA, could be a piece of paper and 

[00:25:17] CANVA obviously. Um, cause wouldn't be very good if I wasn't teaching somebody how to use CANVAand, and also Google Workspace because.

[00:25:29] Everything we need is within Google Workspace. So if he, if you don't purchase Microsoft, you've got Goodwill sheets, you've got Google docs, you've got Google forms where you can do surveys. So, you know, you can do a very simple client onboarding system where the Google survey, which then linked into a Google sheet and then the more technical side is I could have a as Zapier from that sheet to somewhere else to put it into the task management system. So that might be, um, if somebody, leaves me a Facebook review, for example, I've got one setup from Zapier to a Trello board. So if somebody leaves a Google review or a Facebook review, Zapier will then take that with you and put it into my Trello board, put a date on it, put me on it and send me an email to say, Hey, somebody has put this review in for you.

[00:26:32] So, that's just taking it one step further, but it's still a very simple system. The way of setting that Zapier up is I can actually share the one that I've got. So they don't even have to necessarily set the whole thing up from scratch. You can share your zap with other people, and then they can just almost follow what you've done there and just connect it with their Trello Board or Click Up Board. 

[00:27:07] Greg Mills: Okay. Now it sounds like there's a really good opportunity for teaching people about Zapier, because I've got to confess. I have not used it. I've used if this, then that on a limited basis. And yeah, it works somewhat. I've heard a lot of good things about Zapier. 

[00:27:30] Jo Draper: It can do a lot of things. I know. I think, for on the free version, you obviously only, I think it's like five, five zap apps with X amount of, things. But another example is, um, you zap your Instagram. So every time you post on Instagram, your zap picks up your Instagram posts, including the image.

[00:28:01] And drops it into a content board, which you can then reuse on other platforms. Because again, we don't reuse that content enough. So, you know, we've created this amazing, piece that we've written on, whether that's a blog post or it's, a long form content. So why not take that piece and share that across other platform?

[00:28:27] And that might be, taking that and making a video of it or recording a podcast or writing a blog post with that post, you know, it might be just a tiny capture, but can you take that and elaborate on it and make that into something else? Because most of us are creating very similar content dependent on our niche market is and who our client is. So, we're always going to be posting tips where I was going to be posting educational things and tutorials and things like that. So why not take that and repurpose that. So that's another example of a zap that you can use. There's one of my, peers and she's very techy.

[00:29:13] She uses one where. If she makes an appointment or somebody makes an appointment through her scheduling up. So say Collin late, she has a zap. And that then we'll put a buffer either side of that appointment. So, if the appointment, um, or if you need to like Have wiggle room before, because you need to prep for something or, the meetings.

[00:29:41] Goes on, longer than you thought it was going to do. You've got them that buffer rather than you going into your Google calendar and adding those buffers manually. So it's just another, simplified step . 

[00:29:54] Greg Mills: Okay. You also mentioned something just a little bit ago about pricing themselves. And I know you've talked about, people undercharging themselves with regards to price. Why do you think that is.

[00:30:08] Jo Draper: I do it. I do it myself. I totallyunder price myself. And I think most of us do. I think price is more about value. So what are you paying for when you hire me? Well, you paying for 30 odd years of experience, plus you're paying for my knowledge of all of these platforms . Realistically it shouldn't matter if something takes me 30 minutes to create, it's not 30 minutes, you know?

[00:30:42] We still trade time for money. And that's one of the things that I'm trying to get out of is.

[00:30:47] to stop trading time for money, because we still charge on an hourly, an hourly rate rather than per package, actually pricing ourselves. And I suppose it comes down to. How much do you want to earn, you know, for your year, what's going to be comfortable for you.

[00:31:06] What do you need? You need to pay the mortgage and get shopping and pay your rates. And I know that stuff. So how much you actually need, what the buffer on top of that, how many hours do you want to work per week? How many clients do you want to work with and what does that look like? And then, you know, taking that.

[00:31:27] Hourly rate if you like, but then creating packages around, well, what, what do I offer? And then an example of that is I sent an email out to my current and past clients, a couple of weeks ago saying, Hey, I've got two spots to do 30 custom made social media graphics and I'll include 15 bonus stories.

[00:31:52] And I put a package price on that and I had four people come back and say, yes, I'll have that. And that to me was a really good indication of, well, that package actually works. So now I can take that package into the market and go, Hey, does anybody want this? Like, it wasn't like mega expensive, but it meant that if somebody taught me a little bit longer, I still had that buffer of time.

[00:32:20] Whereas I wouldn't have, if I'd have said, oh, it would take me an hour or two hours, you know? So I think it's just thinking about things differently, I suppose. And Yeah, Looking more at your packages and the courses that you want to ride. And I know a lot of people now. Wanting to do courses and memberships because a lot of us are wanting to get away from the one-to-one.

[00:32:51] I've got quite a few women in my network that wants to start working with, teenagers and children, which, then you've got to then target the parent, but also the child, because you want the child to say, Hey mom or dad, I want to do this. It's only. X amount. So it's just filling that value.

[00:33:14] So what is the value? People like bonuses. So, when you do stuff and you, you give, you've got a package, one of the bonuses. So the bonus for me could be, okay, you get a 30 minute session with me where we go through what your issues are, and I can then point you in the direction of what you need.

[00:33:36] So it might be somebody joining my membership. I would suggest you start with this module, this module and this module, rather than them going in there and going, oh my God, there's so much content, you know? So it's just, yeah, I suppose it's just a different way of looking at what we offer, but not being afraid to try things and just going out there and going, Hey, what do you think about this?

[00:34:03] And asking your audience? know, I saw in Facebook this morning, somebody who has gone on and said, oh, is, $55 too much for posting or creating images and posting content for somebody for a week? There was like 150 comments and almost every single one of them said, it's too cheap. 

[00:34:25] I'm like no way, because that's going to take you so long to do, especially if you're doing it for somebody, then you got to go and find their images. You've got to find their colors, you've got to get their content. And you've got to know how to write in their voice if you're going to start writing captions for people.

[00:34:45] Greg Mills: Now you're on a bunch of different social media platforms. Which one or ones really moved the needle for you and which one do not, I guess?

[00:34:54] Jo Draper: I want to on all of them to be honest. And I believe my, audience are on all of them in one form or another. I probably spend the majority of my time on Instagram and if I was going to go live in, probably be more likely to go on Instagram, have had a couple of clients from there as well. I do like LinkedIn because.

[00:35:16] It's a little bit different and it's more articles, but then I feel like my stuff actually stands out more on LinkedIn because it's very different. I've made some amazing connections over there and, and just by commenting on people's posts or you sharing content with other people it's actually a good platform.

[00:35:39] And I think people underestimate LinkedIn now, people don't go there cause it's like, oh, you're my audience. Isn't there when they probably are. The other place I hang out is Facebook groups, because, you can get to more people that way but, showing up in such a way that you're adding value.

[00:35:57] So you're not just turning up on promo. Um, so you're actually turning up on all of the days. Are you you're giving value and then you sharing sharing of this post and commenting on other people's posts and things start not being spammy. I suppose. 

[00:36:28] Greg Mills: Yours is the first LinkedIn profile that I've come across. The quotes, Mary Poppins. In every job that must be done, there is an element of fun. What does that mean to you and how do you apply it to your businesses? 

[00:36:42] Jo Draper: I see. You already know I'm a Disney nerd. I've actually been to Disney world and Orlando 10 times. And I do intend to go again. I even did a Disney cruise for my 50th birthday, which was, oh my God. Amazing. I do love Mary Poppins and I love both Mary Poppins. And I think in every job that must be done, there is an element of fun.

[00:37:06] I try not to take myself too seriously, like life sucks sometimes, and things happen, but if we can laugh at ourselves and, be funny and bring some hilarity into our posts and into our lives and. , into our days, and that could just be dancing around your office while you're doing something like there's no need for your own business to be boring.

[00:37:36] And, you to just because you're on your own in your office, why shouldn't you have fun? And there's lots of people out there. So if you want to have fun with people, just go live. And it doesn't matter if nobody's live with you because people are watching it later and you know, what, if they don't does it really matter?

[00:37:56] Like you've just had some fun and showed up and being yourself and had some fun. So, yeah, I just don't take myself seriously. My husband is like my, my best friend, we've been together for 22 years now. One of the biggest things for us is that we make each other laugh.

[00:38:14] An example, we just watched Peter Rabbit two on the weekend. And I don't know if you've watched it yet, but it was so funny. There was just one bit on it and like all weekend. We were just quite in this one bit. We just like, those lovely belly laughs that you get and your tears down your face and your stomach hurts and your face hurts just to the point where you're like, oh, I can't do this anymore.

[00:38:41] You know, I love those times. And I suppose Disney is one of those ways for me that. Creates magic and creates the fun. It's just a bit of a laugh and I do love my Awana and I also love Ariel. I would normally have myAriel mug , but I'm still on coffee this morning. So hence the Pelican.

[00:39:12] Greg Mills: Is there anything I haven't asked about that you'd like to talk about or add. 

[00:39:16] Jo Draper: I'd just like to add to like, you know, if, if people are starting a business or even if they're further along in their journey and you're having a, whether it's tech issues or marketing, social media, You know, whatever it is, there's always a solution and there's always a way around it.

[00:39:42] And I think finding an expert that aligns with you because there are a lot of experts out there. But finding somebody that aligns with you in your business is probably the best way and not being afraid to pay for that content. I always think if we pay, we pay attention. There's so many times we download all of the things, you know, oh, I've done like this and I'll download that and I'll dominate this, but where does it sit?

[00:40:20] It's probably in Google drive or your download somewhere and you never actually looked at it. So have a little detour, have a declutter get rid of all that stuff that you're never going to use. You know, if you've not looked at it for a year, you're not going to look at it. Um, but actually investing in either the time or the money to, um, see what works for you.

[00:40:46] And like, I've worked with a few business coaches now, so I'm invested a lot in my business and myself. Um, and yeah. You know, just finding somebody that, that works for you and that speaks your language, I suppose.

[00:41:04] Greg Mills: Jo. What's the number one piece of advice that you can give for our listeners. 

[00:41:09] Jo Draper: Yeah, don't be afraid of technology, I think is the, the, the thing and, and it doesn't need to be. Hard. It can be as simple as you need to make it. I do have a second tip the others. The second tip is sales is not a dirty word. It can be simply you telling a story and then saying, Hey, would you like to be like so-and-so and join me?

[00:41:38] So it doesn't have to be icky and we're not used car sales. So not the, all of the used car salesman or icky.

[00:41:58] Greg Mills: So what's the best way for people to check you out and get in touch with Jo Draper. 

[00:42:04] Jo Draper: Oh my, my website is dot a U. You can find me there. I am on Facebook, LinkedIn, and Instagram. So you can find me over there and I've also got my podcast. My website is probably the best way. And then you can find me all the other ways from there 

[00:42:27] Greg Mills: And that's a wrap. Thank you Jo, for being my guest on Entrepreneurs Over 40.