Joe Apfelbaum On The Three Major Beliefs That Keep People From Succeeding In Life

The three major beliefs that people have that stop them from succeeding in business in life: number one is luck. I call the first one luck. People believe that in order to make money, you have to be lucky. I think being alive has to do with luck. I don't think it has to do with making money. I think if you are alive right now, You're lucky because there were many cells that you could have become, and you became a human cell, right?

You became two different cells combining together at the right time with the right temperature in the right place. You became a human being and then you lived your life to get to this point where you can listen to this podcast. So you're lucky that you're alive and you're lucky that you have the technology to be able to hear our podcast and get the information that human beings for millennia did not have access to this type of information at this speed. So that's number one, you already are lucky. But more importantly, what is your strategy? Stop relying on luck. Don't believe that you have to be lucky to make money, believe that you need the right strategy because luck shows up when you mix the right amount of work with the right amount of strategy, with the right amount of right place at the right time.

But you have to be prepared to be able to access that blessing. And most people, they don't have the right strategy so that when they do get the blessing, they don't know how to leverage the blessings that come your way. You're going to have amazing things coming your way, but if you're not prepared for the rain and all you're holding is a plastic cup.

You're not gonna be able to get enough rain to feed you for a year. But if you pull up with a dump truck, you're probably going to be much, cause you had a strategy. You know it's going to rain. You have friends with the meteorologist .You know, where it's gonna rain the most and you pull up with a dump truck or a group of dump trucks.

You'll have enough water for a long time. So you've got to understand how to do that. Where to fish and where to hunt and what to do and how to do it. So, number one belief: don't believe that you're unlucky. Instead believe that you need the right strategy. Number two belief: and beliefs are the, basically the foundation of whether or not we're going to take action.

So action leads to results. Belief is what creates action. If you don't believe that you're going to get something, you're not going to do something. And if you don't do something, you're not going to get something which is going to reinforce the negative belief. And so the second belief is around trust. People don't trust themselves. They don't have self confidence. They also don't trust other people. Like I'm just sharing openly with you. Most people are not willing to share openly. They want to hide their ideas. They don't want to tell a competitor what they're about because they're afraid that competitor will steal their business.

And the truth is if the competitor wants to steal your business, they would have already stolen your business. My mother always said, never hire a sales rep. Why? Because a sales rep is going to get really good and steal your business. And I was like, Ma, the sales rep doesn't want your business.

They want to do sales. They want to go home every day. They don't want to sit here dealing with your business. She's like, it's not true. I was like, okay, well, the first person that I hired before I paid myself, sorry, it was a sales person. And I ended up building one of the fastest growing companies in America.

So I was able to trust this person with my leads, with my CRM, with my knowledge, with my information, with my training. And as a result, I made a lot of money. If you can't trust other people, how are you going to make a lot of money? You got to learn to trust. And trust isn't a guarantee that you won't get screwed.

I've got screwed. I had my fair share of losing,as Frank Sinatra says, "But I Did It My Way." I had my fair share of losing, but you know what? I have regrets, but not enough to mention, as he says in his song "my way". Personally, I believe that if you can trust other people, that if you can trust the government, if you can trust yourself, You're going to be much more successful and get past the six, six figure and even seven figure mark.

But you have to be willing to fail in order for you to scale. And then the third self-limiting belief that I see a lot of people having is if it ain't broke, don't fix it. And most people would say that are broke. You are broke, fix it. So instead be willing to change, be willing to go with the times, be willing to optimize what you're doing.

You don't have to change every day. But if you see something's not working, if you see, you're not feeling joy with what you're doing, so don't do that anymore. Find what brings you joy, find the joy in what you're doing and do more of that and get really good at doing things that you love doing.