Joe Apfelbaum Talking About The Importance Of Having A Strategy In Business Part Two

My mother had a business. She tried to make it for 10 years.

She struggled and I saw her, you know, work really hard, 16 hours a day, hustling, hustling, hustling, and eventually going out of business around nine 11. So I've seen a lot of people growing up, suffer or have trouble with business. And I always wanted to make that right. Maybe that's a little chip on my shoulder that I want to help hungry entrepreneurs go from frustration to mojovation, but that's been something that I've always like aspired. I looked at business owners and I always like, huh, are they really successful? Are they really making it? Or are they just making noise? And what I found after servicing thousands of people by training them, coaching them and having over 1100 clients in my business is I realized at 96% of businesses are doing less than a million dollars in revenue, revenue, not profit revenue sales, and as a result because they're 5% profit may be on the bottom line.

There barely making 50K. And so if you have a business that's barely making 50 K how do you feed your family? How do you live? How do you live an abundant life? And the answer is 96% of people are not living an abundant life. They don't have their dreams come true. And if you're in the 1% and you're lucky that you were there, well, part of it could be luck, could be that you inherited it.

But part of it has to do with what strategies can you put in place? Because a third of all billionaires are self-made billionaires. Nobody made them, they didn't come from money. So how did they create it? And they also say, if you take all the wealth from all the billionaires in the world and you spread it around to everybody else and you wait a bunch of years, what's going to happen is those same billionaires are going to get their money back.